SQL (pronounced “ess-que-el”) stands for Structured Query Language.
SQL commands are used to communicate with a database. Databases are a
collection of tables that store client information. A client could
have data stored about their account, users, transactions, and we
could write SQL queries to ask certain questions about their data.
Such as, how many new users do I have this month, what is my burn,
churn rate versus my new growth?